Privacy Policy

Effective Date: [3/9/25]

Last Updated: [3/9/25]

1. Introduction

Sierra Star Reviews ("Company," "we," "our," or "us") understands that privacy is of utmost importance to businesses and individuals. This Privacy Policy outlines our commitment to protecting the privacy and security of the information we collect when providing our review automation services. By using our services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with the practices outlined, you must immediately cease using our services.

We are committed to ensuring that all personal and business data shared with us is handled in compliance with applicable laws and regulations, including the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR), and other privacy laws relevant to our operations.

2. Information We Collect

In the course of delivering our review automation services, we collect the following types of information from businesses and their customers:

Business Information: This includes any data publicly available or provided by the business itself, such as: Company name, physical address, email address, and phone number.Website URL, social media profiles, and other contact details for business communications.Additional publicly available business data that helps us provide accurate and effective review management services.

Client Information: Businesses provide customer information in order for us to send review requests. This may include:C ustomer names, phone numbers, email addresses, mailing addresses, and other details necessary to facilitate communication.Transactional data such as the service date, service type, and any interactions with the business that are relevant to the request for reviews. Feedback or customer responses to review requests made by the business.

Communication Data: We also gather information on communications sent through our platform: SMS, emails, and any other form of communication that is generated as part of our services.Logs related to communication performance, such as delivery reports and engagement metrics (open rates, click rates, etc.).

Technical Data: This includes technical information collected automatically as part of your interaction with our website or services: IP addresses, device information, and browser types. Usage statistics such as pages visited, time spent on each page, and other website analytics.Cookies, pixel tags, and other tracking technologies to monitor and optimize our services.

3. How We Use Information

The information we collect is used for several essential purposes, all of which aim to provide high-quality services while maintaining compliance with relevant regulations.

Automating Review Requests: We utilize the information collected to automate and manage review requests on behalf of businesses. This includes sending SMS and email review invitations to customers based on transaction and interaction data.Sending Customer

Feedback Requests: We use client information to send customized feedback requests that businesses can use to gauge customer satisfaction and improve their services.Improving

Services: We analyze data to continuously enhance our services, optimize user experience, and improve communication strategies. This may include identifying patterns in feedback or analyzing communication performance.

Ensuring Regulatory Compliance: We may use your information to ensure compliance with relevant privacy laws such as the TCPA, CAN-SPAM, GDPR, and other local regulations. This helps us minimize any legal risk to the business and ensure that customer consent is always obtained before contacting them.

Customer Support: We use contact information to address queries, resolve issues, or assist in troubleshooting matters related to our services.

4. Information Sharing & Disclosure

We take data privacy seriously and will not sell, rent, or trade any collected information. However, we may share information in the following limited circumstances:

With Businesses: We share customer responses and feedback directly with the business that provided the contact details. This allows businesses to view the results of their review requests and respond accordingly.

With Service Providers: We may employ third-party service providers to help us operate our business and provide our services, including hosting, communications, analytics, payment processing, and customer support. These providers are bound by confidentiality agreements and are prohibited from using your data for any purpose other than to assist in providing the service.

Legal Compliance: We may disclose information if required by law or in response to legal processes such as subpoenas, court orders, or regulatory inquiries. In these cases, we will take all reasonable measures to protect your information and will only disclose what is necessary to comply with legal obligations.

Business Transfers: In the event of a merger, acquisition, or sale of assets, we may transfer your information as part of the business transaction. We will notify you via email or a notice on our website before your data is transferred to another company or becomes subject to a different privacy policy.

5. Data Retention

We retain customer contact information and other collected data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a shorter retention period is required or permitted by law. In particular, we retain data: For as long as necessary to provide review automation services. For the duration of our contractual relationship with businesses. To comply with legal or regulatory requirements, including those related to taxation, compliance, and audits. Businesses can request deletion of customer data by contacting us directly at [email protected]. We will take reasonable steps to respond to such requests within a reasonable timeframe, subject to any applicable legal or operational retention requirements.

6. Security Measures

We implement robust security protocols to safeguard your information against unauthorized access, use, or disclosure. These security measures include:

Encryption: We use industry-standard encryption technologies such as SSL/TLS encryption for data transmission and storage.

Access Controls: We limit access to sensitive data to authorized personnel only.

Regular Audits: We perform regular audits and assessments of our security practices to identify and address any vulnerabilities.

While we take all reasonable measures to protect your data, we cannot guarantee complete security due to the inherent risks of data transmission over the internet. By using our services, you acknowledge and accept these risks.

7. Compliance with Laws (TCPA, CAN-SPAM, GDPR)

We comply with the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, and the General Data Protection Regulation (GDPR). To ensure full compliance:

Obtaining Consent: Businesses are responsible for ensuring they have obtained the necessary consent from their customers before submitting contact details for review requests.

Opt-out Mechanisms: Customers have the right to opt out of communications at any time. This can be done by responding to SMS communications with “STOP” or using the unsubscribe link included in email messages.

Data Protection Rights: Customers in jurisdictions governed by GDPR or similar laws have the right to access, correct, or delete their personal data. Businesses can submit requests on behalf of customers by contacting us.

8. Changes to This Privacy Policy

We may update or modify this Privacy Policy to reflect changes in our practices, legal obligations, or industry standards. We will notify businesses and customers of significant changes by posting an updated version of this Privacy Policy on our website. The "Last Updated" date at the top of the policy will be revised accordingly. Your continued use of our services after such changes constitutes your acceptance of the updated policy.

9. Contact Information

If you have any questions or concerns regarding this Privacy Policy or the information we collect, please contact us at [email protected]. We will respond to inquiries as promptly as possible.